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Building Audience Personas A Step-by-Step Guide for Effective Content and Engagement Strategies

Content marketing

Building Audience Personas A Step-by-Step Guide for Effective Content and Engagement Strategies

Introduction In the ever-evolving world of digital marketing, understanding your target audience is paramount. Audience personas, also known as buyer personas or marketing personas, are fictional representations of your ideal customers. These personas encapsulate the characteristics, behaviors, and motivations of various segments of your audience. In this article, we will

By Paul Onu