social media tools

The Best Tools for Social Media Managers in 2025

Paul Onu

Jan 28, 2025 — 4 min read

Social media management is a dynamic and multifaceted role that demands creativity, organization, and data-driven decision-making. To excel in this field, social media managers need the right tools to streamline their workflows, create engaging content, schedule posts, and analyze performance. In this article, we’ll explore the best tools for social media managers, categorized into three key areas: content creation, content publishing, and analytics. Let’s dive in!

1. Create Content: Tools for Content Writers, Image, and Video Makers

Creating high-quality, engaging content is the backbone of any successful social media strategy. Here are some of the best tools to help you craft compelling posts, visuals, and videos:

Content Writing Tools

Grammarly
Grammarly is a must-have tool for social media managers who write captions, blog posts, or ad copy. It checks for grammar, spelling, and tone, ensuring your content is polished and professional.
Visit Grammarly
Hemingway Editor
Hemingway Editor helps you simplify and clarify your writing. It highlights complex sentences, passive voice, and readability issues, making your content more accessible to your audience.
Visit Hemingway Editor

Image Creation Tools

Canva
Canva is a user-friendly graphic design tool that allows you to create stunning visuals for social media. With thousands of templates, stock images, and design elements, it’s perfect for creating posts, stories, and banners.
Visit Canva
Adobe Firefly
Adobe Firefly is a generative AI tool that helps you create unique images, illustrations, and graphics. It’s integrated with Adobe Creative Cloud, making it a powerful addition to your design toolkit.
Visit Adobe Firefly
DALL·E 2 (OpenAI)
DALL·E 2 is an AI-powered image generator that creates unique, high-quality visuals from text prompts. It’s perfect for creating eye-catching social media graphics and thumbnails.
Visit DALL·E 2

Video Creation Tools

InVideo
InVideo is a video editing tool that allows you to create professional videos quickly. It offers pre-made templates, stock footage, and easy-to-use editing features, making it ideal for social media videos.
Visit InVideo
Pictory
Pictory is an AI-powered video creation tool that turns text content into engaging videos. It’s perfect for repurposing blog posts or creating short videos for social media.
Visit Pictory
Runway ML
Runway ML is a generative AI tool for video editing and creation. It offers features like green screen removal, motion tracking, and AI-generated effects, making it a favorite among creative professionals.
Visit Runway ML

2. Publish Content: Tools for Scheduling and Automation

Once you’ve created your content, the next step is to schedule and publish it at the right time. Here’s a tool that stands out for its publishing capabilities:

Postly

Postly is an all-in-one social media management tool that simplifies scheduling, publishing, and collaboration. With Postly, you can:

Schedule posts across multiple platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
Automate posting at optimal times for maximum engagement.
Collaborate with team members and clients seamlessly.
Access a content calendar to plan and organize your posts.

Postly’s intuitive interface and robust features make it a favorite among social media managers.
Visit Postly

3. Analytics: Tools for Measuring Performance

Analyzing your social media performance is crucial for refining your strategy and achieving your goals. Here’s a tool that excels in analytics:

Postly (Analytics Features)

In addition to its publishing capabilities, Postly offers powerful analytics tools to help you track your social media performance. With Postly, you can:

Monitor key metrics like engagement, reach, and follower growth.
Generate detailed reports to share with your team or clients.
Identify top-performing content and optimize your strategy.

Postly’s analytics features provide actionable insights to help you make data-driven decisions.
Visit Postly

Other Analytics Tools

Google Analytics
Google Analytics is essential for tracking website traffic from social media campaigns. It helps you understand how your social media efforts are driving conversions and revenue.
Visit Google Analytics
Hootsuite Analytics
Hootsuite offers comprehensive analytics for tracking performance across multiple social media platforms. It’s a great option for teams that need detailed reporting and insights.
Visit Hootsuite
Sprout Social
Sprout Social provides in-depth analytics and reporting tools, along with social listening features to monitor brand mentions and industry trends.
Visit Sprout Social

Conclusion

Being a successful social media manager requires a combination of creativity, organization, and data analysis. By leveraging the right tools, you can streamline your workflow, create engaging content, and measure your performance effectively.

From crafting compelling posts with DeepSeek and Jasper AI, designing visuals with Canva and DALL·E 2, scheduling content with Postly, to analyzing performance with Postly’s analytics, these tools will help you take your social media game to the next level.

Start exploring these tools today and watch your social media strategy thrive!