Content marketing

Instagram's New API Allows Direct Access Without Facebook: Revolutionizing Social Media Integration for Tools Like Postly

Paul Onu

Nov 9, 2024 — 2 min read

Instagram's recent API update has introduced a groundbreaking change: users can now connect their Instagram accounts directly to third-party applications without needing to link to a Facebook Page. This update, launched in 2024, simplifies account integration and is particularly advantageous for users who prefer not to intertwine their Instagram and Facebook profiles. The change is already making waves across social media management platforms, with apps like Postly working to implement the new API as soon as possible.

A Brief History of Instagram’s API Integration

In the past, connecting to Instagram's API meant linking your Instagram Business or Creator account to a Facebook Page. This was part of Instagram's close integration within the Facebook ecosystem, helping businesses use both platforms more seamlessly. But for many users, particularly those who do not maintain an active Facebook Page, this linkage felt unnecessary and complicated, adding friction to what should be a simple setup.

What the New Instagram API Offers

With this update, Instagram's API no longer mandates a Facebook Page connection. Third-party apps can directly connect to Instagram, reducing the time and complexity for users and developers. This update gives users more autonomy over their social media presence, letting them keep Instagram as an independent platform if they choose.

Applications like Postly, a popular social media scheduling and management tool, can now offer a more streamlined experience for users. Postly and similar platforms are adapting quickly to this change, aiming to implement direct Instagram connections as soon as possible. This direct link will allow users to set up and manage Instagram content without navigating Facebook’s ecosystem, making scheduling and account management faster and easier.

Key Advantages of Instagram’s Updated API

Simplified Integration: For developers, Instagram’s new API removes the requirement to support Facebook connections, reducing development time and simplifying the setup process.
Better User Experience: Users no longer have to go through Facebook for Instagram account management, making it easier for those who prefer to keep the two accounts separate.
Enhanced Flexibility: Businesses now have the choice to manage their Instagram and Facebook presence independently or together, based on their unique strategies.

Looking Ahead

Instagram’s updated API is a promising step toward better user experience and platform flexibility. By removing the need for a Facebook connection, Instagram empowers users and developers to utilize the platform more independently. Apps like Postly are poised to take advantage of this shift, enhancing their offerings to deliver a more seamless social media management experience for Instagram users.

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