How To Use Google My Business For SEO - Part 2

If a business’s Google My Business information is published, it is possible that it may be displayed in Google Search and Google Maps. Thereby, increasing visibility and user traffic for the business.

The Google My Listings will be displayed on any third-party platform that makes use of the Google Maps API, independent of how consumers conduct a Google search. Google My Business SEO optimization, as a result, is an area in which digital marketing gurus may beat their competitors in location-based marketing campaigns. If you are in the business of providing SEO services, it is becoming increasingly popular to provide Google My Business Optimization services.

What is the best way to optimize Google My Business?

Several new capabilities have been added to Google My Business that might help local companies enhance their GMB listings and rank higher in local searches.

While it essentially does everything that a conventional website does and more, it stores all the information in Google itself, which is very nice for the SEO dimension.

Categories

The categorization of your Google My Business listing is a critical step in presenting your company to Google indexes. You may select characteristics, deliverables, and other connected service facilities based on the category you choose to work in. If you look under your company name, you’ll see the words “categories.”

Optimize your company’s description for search engines

Even if you do not have an “about us” section on your website that may provide extra information, Google My Business wants to include a quick description that is vital for Google My Business search engine optimization. 

Google My Business posts

The posts you make on Google My Business, in contrast to those you make on the other major social networks, are aimed at individuals who are already looking for companies in your immediate vicinity. Despite this, you are still in competition with all other Google My Business entries in your niche. Simply stating the facts and information about your organization, products, and services in the most effective prose and graphics is all that’s required.

Products and services 

Adding products and services to your Google My Business page is like adding items and services to an e-commerce website or a traditional website that advertises your products and services.

When compared to those who do not take this step, you will be one step ahead of the competition for Google My Business SEO. 

When you create products, you can include information such as the name of the product or service, the price range, the category, and the product description. This allows you to leverage more keywords in your niche while also providing more specific information to Google for indexing and, eventually, ranking criteria. 

Video and photo uploads 

Besides the user-generated content that your visitors provide, you may include more professional photographs in this section.

These may be 360-degree views, external views, professional product or menu item photographs, team images, or whatever else you can come up with to illustrate your point.

Reviews

Google reviews have a significant impact on prospective customers’ purchasing decisions. Its relevance now goes beyond e-commerce websites; any firm or small business, even those that provide services in a neighborhood, can profit from Reviews in terms of Google Maps ranking and real purchases, according to the latest data.

Can you schedule Google My Business Posts?

Opting for enhancing Google My Business will not go unnoticed and eventually will be fruitful. Using these tips, your local search results, impressions, and website traffic will flourish. Attempting to enhance your Google My Business listing and get the rewards of doing so is now easier than it has ever been.

Postly offers you the opportunity to schedule your social media content for weeks and months in advance on Google My Business.

How to Schedule Google My Business Posts with Postly ?

Setting up a posting schedule for GMP using Postly :

It stands to reason that using Google posts will provide the greatest return on investment for utilizing Google My Business listings in your operations. GMB content may be created, designed, published, and scheduled according to your preferences at each point in the process.

The 'Offer' post type is one of the options for posting that you have on your Google Business Profile. In most cases, they are used to presenting offers, discounts, or first access to newly released items. You have the ability to include discount codes and other supplementary information in your articles for the benefit of your users.

The 'Event' post type is one of the options for posts that may be made on your Google Business Profile. They are something that you utilize if you want to make a fresh and significant statement about your company. You can add call-to-action (CTA) buttons to your Google posts as well. Some examples of these buttons are Call Now, Buy, Sign Up, Order Online, and Learn More.

There are many different kinds of postings that may be used to advertise your goods and services. Compared to the rest of them, offer posts stand out owing to the extra and interesting information options that they provide.

But currently, all of these manual updates may be made directly on your Google Business Profile because the platform does not offer a built-in scheduling tool. You may also employ software from a third party, which will make the process of creating and scheduling your GMB articles simpler.

With the help of Postly’s Google My Business Scheduler, we're going to walk you through the steps of creating, posting, and scheduling Google My Business posts.

Step 1: When you go to Postly, proceed to the Dashboard button and create your account. If you already have an account, then you will see the dashboard screen below.

Step 2: Go to Platforms to add your Google My Business account information.

Continue with sign-in.

Step 3: Now you are set. It is time to use your creativity and create your first GMB post via Postly and schedule it for later on the main page.

You have the option of uploading a picture or video straight from your device or by entering a URL here.

Step 4: After that, you may choose to publish this draft immediately, schedule it to be published at a later time, or make it a regular post. You also have the option of adding hashtags and writing your caption in the top text box.

Now comes the stage when you choose the many platforms on which you will automatically post GMB content. Go to the Google My Business account that you have linked when you click on the "Select platforms to publish to" link indicated in the green box that is located above.

Alternative Method:

You can go to the content planner calendar, choose the day and time, and create your desired GMB post directly on the calendar too!

Do you need some help with what to post on GMB?

Try our AI writer to generate converting copies for social media posts which will ease your Google My Business content planning process as well!

As you can see, besides automating the Google My Business post schedule, you can get some help with the creative process. Also earn some time while making Postly do the hashtag, caption, and call to action research for you!

Postly’s AI writer is capable of producing lengthy and short copy, such as captions for social media, advertisements, product descriptions, and content with a high conversion rate. After selecting a subject area, you will next proceed to the user-friendly interface of the automated essay writer. Following the completion of the production of your captions and content with the assistance of the AI writer tool, you will be presented with the choice to either instantly publish, schedule, or bulk upload your content.

Can you schedule Google My Business accounts on all social media tools?

Simply no.

For example, Later – one of the most popular social media schedulers- does not currently support postings made to Google My Business. Several post scheduler tools do not support Google My Business as a platform since the GMB platform is quite difficult.

One of the features of Google My Business is that it requires a lot of work and effort on your part to administer your GMB accounts on the native Google platform. It's because Google My Business postings are deleted after a week has passed. Therefore, to generate Google My Business postings, you are required to utilize Google's cumbersome and impractical dashboard daily.

Alternatively, you might make use of Postly to design, generate, post, schedule, and automate Google My Business updates and posts. In addition, you may use a single dashboard to administer several Google My Business accounts.