Glossary of email marketing terms

Glossary of email marketing terms

Email Marketing Glossary

 

  1. Email Marketing: The practice of sending emails to a group of recipients for the purpose of promoting products, services, or engaging an audience.
  2. Subscriber: An individual who has opted to receive emails from a brand or organization.
  3. Email List: A collection of email addresses of subscribers or recipients for a specific email marketing campaign.
  4. Segmentation: Dividing an email list into smaller, targeted groups based on specific criteria, such as demographics or behavior.
  5. Opt-In: The action of willingly subscribing or agreeing to receive emails from a sender, often confirmed through a confirmation link.
  6. Opt-Out: The process of unsubscribing or opting out of an email list to stop receiving emails from a sender.
  7. Unsubscribe Rate: The percentage of subscribers who opt out or unsubscribe from an email list after receiving an email.
  8. Open Rate: The percentage of recipients who open and view an email, often an indicator of subject line effectiveness.
  9. Click-Through Rate (CTR): The percentage of recipients who click on links or calls to action within an email.
  10. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase, after interacting with an email.
  11. Bounce Rate: The percentage of sent emails that are not delivered to recipients due to various reasons, such as invalid email addresses or full mailboxes.
  12. Subject Line: The text that appears as the email's title in recipients' inboxes, often influencing open rates.
  13. Preheader: A brief summary of an email's content that follows the subject line, providing additional information to entice recipients.
  14. Email Template: A pre-designed layout and structure for creating emails, often used for consistency and branding.
  15. Personalization: Tailoring email content to individual recipients based on their preferences, behavior, or demographics.
  16. Sender Name: The name or brand that appears as the sender of an email.
  17. Transactional Email: Emails sent to deliver information, updates, or confirmations related to a recipient's interactions with a website or service.
  18. Marketing Email: Emails sent for promotional or marketing purposes, such as product announcements, newsletters, or offers.
  19. Autoresponder: A series of automated emails triggered by specific actions or events, such as signing up or making a purchase.
  20. Email Marketing Campaign: A coordinated effort to send a series of emails with a specific goal or purpose.
  21. Email Marketing Platform: Software or services used to create, send, and manage email marketing campaigns.
  22. A/B Testing: Experimenting with different elements of an email, such as subject lines, content, or images, to determine what resonates best with recipients.
  23. List Building: The process of acquiring new subscribers for an email list through various methods, including sign-up forms and lead magnets.
  24. Double Opt-In: A two-step process where subscribers confirm their intent to join an email list, often increasing list quality and reducing spam complaints.
  25. Single Opt-In: A one-step process where subscribers immediately join an email list after providing their email address, with no confirmation required.
  26. List Cleaning: The practice of regularly removing inactive or unengaged subscribers from an email list to maintain list quality.
  27. Email Header: The top section of an email that contains sender information, subject line, and preheader.
  28. HTML Email: Emails formatted using HTML (Hypertext Markup Language), allowing for rich content, images, and formatting.
  29. Plain Text Email: Emails that consist of plain text without HTML formatting or images.
  30. Spam: Unsolicited or irrelevant emails that are sent to recipients without their consent.
  31. Phishing: Deceptive emails that attempt to trick recipients into revealing personal information or login credentials.
  32. Email Authentication: Protocols and methods used to verify the authenticity of an email sender and reduce the risk of spoofing or phishing.
  33. CAN-SPAM Act: U.S. legislation that sets guidelines and requirements for commercial email, including opt-out options and sender identification.
  34. GDPR (General Data Protection Regulation): European Union regulation that governs the collection and processing of personal data, including email addresses.
  35. CASL (Canadian Anti-Spam Legislation): Canadian law that regulates commercial electronic messages, including email marketing.
  36. Sender Score: A numerical score that measures the sender's reputation based on email sending practices and engagement.
  37. List Segmentation: Dividing an email list into smaller groups based on criteria like demographics, behavior, or engagement.
  38. Drip Email Campaign: A series of automated, scheduled emails sent to recipients over time, often used for lead nurturing or onboarding.
  39. Transactional Email Service: Services that specialize in sending transactional emails, such as order confirmations or receipts.
  40. Marketing Automation: The use of software and technology to automate marketing tasks, including email campaigns and lead nurturing.
  41. Email Service Provider (ESP): Companies or platforms that offer email marketing services, including list management and campaign delivery.
  42. HTML (Hypertext Markup Language): The coding language used to create web pages and format HTML emails.
  43. Above the Fold: The portion of an email or webpage that is visible without scrolling, often containing key content and calls to action.
  44. Fold Line: The point in an email or webpage where the content becomes hidden when viewed on smaller screens or devices.
  45. Responsive Design: Designing emails that adapt and display properly on various devices and screen sizes.
  46. Email Footer: The bottom section of an email that typically includes unsubscribe links, contact information, and legal disclaimers.
  47. Email Signature: Personal or company information, often including contact details, appended to the end of an email.
  48. Email Spoofing: The creation of deceptive emails that appear to be from a legitimate source, often used in phishing attacks.
  49. Whitelist: A list of approved email addresses or domains that are allowed to send emails to a specific recipient.
  50. Blacklist: A list of email addresses or domains that are blocked or prohibited from sending emails to specific recipients.
  51. Preview Pane: The area in an email client that displays a preview of the email's content before it's opened.
  52. Email Blast: A one-time, mass email sent to a large list of recipients, often used for promotions or announcements.
  53. Email Copy: The text and messaging used in the body of an email, including headlines, body content, and calls to action.
  54. Email Rendering: The process of an email being displayed and rendered correctly in various email clients and devices.
  55. Email Marketing Metrics: Data and measurements used to evaluate the effectiveness of email marketing campaigns, such as open rates, click-through rates, and conversion rates.
  56. Blacklist: A list of email addresses or domains that are blocked or prohibited from sending emails to specific recipients.
  57. White Label Email Marketing: The practice of rebranding email marketing services or software under a different company's name or branding.
  58. Transactional Email: Emails sent to deliver information, updates, or confirmations related to a recipient's interactions with a website or service.
  59. DKIM (DomainKeys Identified Mail): An email authentication method that verifies the authenticity of an email's sender and content.
  60. SPF (Sender Policy Framework): An email authentication method that helps prevent email spoofing by confirming the email's sender.
  61. CAN-SPAM Act: U.S. legislation that sets guidelines and requirements for commercial email, including opt-out options and sender identification.
  62. Double Opt-In: A two-step process where subscribers confirm their intent to join an email list, often increasing list quality and reducing spam complaints.
  63. List Cleaning: The practice of regularly removing inactive or unengaged subscribers from an email list to maintain list quality.
  64. Email Header: The top section of an email that contains sender information, subject line, and preheader.
  65. HTML Email: Emails formatted using HTML (Hypertext Markup Language), allowing for rich content, images, and formatting.
  66. Plain Text Email: Emails that consist of plain text without HTML formatting or images.
  67. Spam: Unsolicited or irrelevant emails that are sent to recipients without their consent.
  68. Phishing: Deceptive emails that attempt to trick recipients into revealing personal information or login credentials.
  69. Email Authentication: Protocols and methods used to verify the authenticity of an email sender and reduce the risk of spoofing or phishing.
  70. GDPR (General Data Protection Regulation): European Union regulation that governs the collection and processing of personal data, including email addresses.
  71. CASL (Canadian Anti-Spam Legislation): Canadian law that regulates commercial electronic messages, including email marketing.
  72. Sender Score: A numerical score that measures the sender's reputation based on email sending practices and engagement.
  73. List Segmentation: Dividing an email list into smaller groups based on criteria like demographics, behavior, or engagement.
  74. Drip Email Campaign: A series of automated, scheduled emails sent to recipients over time, often used for lead nurturing or onboarding.
  75. Transactional Email Service: Services that specialize in sending transactional emails, such as order confirmations or receipts.
  76. Marketing Automation: The use of software and technology to automate marketing tasks, including email campaigns and lead nurturing.
  77. Email Service Provider (ESP): Companies or platforms that offer email marketing services, including list management and campaign delivery.
  78. HTML (Hypertext Markup Language): The coding language used to create web pages and format HTML emails.
  79. Above the Fold: The portion of an email or webpage that is visible without scrolling, often containing key content and calls to action.
  80. Fold Line: The point in an email or webpage where the content becomes hidden when viewed on smaller screens or devices.
  81. Responsive Design: Designing emails that adapt and display properly on various devices and screen sizes.
  82. Email Footer: The bottom section of an email that typically includes unsubscribe links, contact information, and legal disclaimers.
  83. Email Signature: Personal or company information, often including contact details, appended to the end of an email.
  84. Email Spoofing: The creation of deceptive emails that appear to be from a legitimate source, often used in phishing attacks.
  85. Whitelist: A list of approved email addresses or domains that are allowed to send emails to a specific recipient.
  86. Blacklist: A list of email addresses or domains that are blocked or prohibited from sending emails to specific recipients.
  87. Preview Pane: The area in an email client that displays a preview of the email's content before it's opened.
  88. Email Blast: A one-time, mass email sent to a large list of recipients, often used for promotions or announcements.
  89. Email Copy: The text and messaging used in the body of an email, including headlines, body content, and calls to action.
  90. Email Rendering: The process of an email being displayed and rendered correctly in various email clients and devices.
  91. Email Marketing Metrics: Data and measurements used to evaluate the effectiveness of email marketing campaigns, such as open rates, click-through rates, and conversion rates.
  92. Open Tracking: The practice of monitoring when and how often recipients open an email.
  93. Click Tracking: Tracking the clicks on links or calls to action within an email, often used to measure engagement.
  94. Conversion Tracking: Monitoring and measuring the actions taken by recipients as a result of an email, such as making a purchase or signing up.
  95. List Growth Rate: The rate at which an email list is growing due to new subscribers and reduced opt-outs.
  96. List Churn: The rate at which subscribers are leaving an email list, often due to unsubscribes or bounces.
  97. Email Engagement: Recipient interactions with email content, including opens, clicks, and conversions.
  98. Transactional Email Service Provider: A company that specializes in sending transactional emails, often with advanced features like delivery tracking.
  99. Sender Reputation: A measure of how trustworthy and reputable a sender is, often affecting email deliverability.
  100. Email Deliverability: The likelihood that an email will successfully reach its intended recipients' inboxes, often influenced by sender reputation, content, and spam filters.