A Comprehensive Guide to Post Lengths on Popular Social Media Platforms

Facebook

• Post Length:
  • Ideal: 40-80 characters
  • Maximum: 63,206 characters
• Title Length:
  • Ideal: 40-60 characters
  • Maximum: 255 characters
• Hashtags:
  • Optimal: 1-2 hashtags
  • Maximum: Unlimited (but best practice is to keep it minimal to avoid looking spammy)

Instagram

• Post Length:
  • Ideal: 138-150 characters
  • Maximum: 2,200 characters
• Title Length:
  • N/A (Instagram posts do not have a separate title field)
• Hashtags:
  • Optimal: 5-10 hashtags
  • Maximum: 30 hashtags per post

Threads (Meta’s Twitter-like Platform)

• Post Length:
  • Maximum: 500 characters
• Title Length:
  • N/A (similar to Twitter, posts do not have separate titles)
• Hashtags:
  • Optimal: 1-3 hashtags
  • Maximum: No specific limit, but best to use sparingly

Twitter (Now X)

• Post Length:
  • Ideal: 71-100 characters
  • Maximum: 280 characters
• Title Length:
  • N/A (tweets do not have separate titles)
• Hashtags:
  • Optimal: 1-2 hashtags
  • Maximum: No specific limit, but best practice is to keep it minimal

LinkedIn

• Post Length:
  • Ideal: 50-100 words
  • Maximum: 3,000 characters
• Title Length:
  • Ideal: 40-60 characters
  • Maximum: 220 characters for headlines
• Hashtags:
  • Optimal: 3-5 hashtags
  • Maximum: No specific limit, but best practice is to use a few relevant ones

YouTube

• Post Length (Community Posts):
  • Ideal: 100-200 characters
  • Maximum: 5,000 characters
• Title Length (Video Titles):
  • Ideal: 60 characters
  • Maximum: 100 characters
• Hashtags:
  • Optimal: 1-3 hashtags
  • Maximum: 15 hashtags (if you use more, YouTube may ignore all hashtags)

Google Business Profile (Formerly Google My Business)

• Post Length:
  • Ideal: 150-300 characters
  • Maximum: 1,500 characters
• Title Length:
  • N/A (posts do not have separate titles)
• Hashtags:
  • Not commonly used, but you can include them in your posts

Pinterest

• Post Length:
  • Ideal: 100-200 characters
  • Maximum: 500 characters for pin descriptions
• Title Length:
  • Ideal: 20-40 characters
  • Maximum: 100 characters
• Hashtags:
  • Optimal: 1-5 hashtags
  • Maximum: No specific limit, but best to use sparingly

TikTok

• Post Length:
  • Ideal: 100 characters or less
  • Maximum: 150 characters
• Title Length:
  • N/A (TikTok posts do not have separate titles)
• Hashtags:
  • Optimal: 3-5 hashtags
  • Maximum: No specific limit, but best practice is to use relevant ones

Blogger.com

• Post Length:
  • Ideal: 1,500-2,000 words
  • Maximum: No specific limit, but long posts should be broken up for readability
• Title Length:
  • Ideal: 60 characters
  • Maximum: No specific limit, but shorter titles are better for SEO
• Hashtags:
  • Typically not used, but tags can be added for categorization

WordPress

• Post Length:
  • Ideal: 1,500-2,000 words
  • Maximum: No specific limit, but long posts should be broken up for readability
• Title Length:
  • Ideal: 60 characters
  • Maximum: No specific limit, but shorter titles are better for SEO
• Hashtags:
  • Not applicable, but tags and categories can be used for organization

Reddit

• Post Length:
  • Ideal: 80-120 characters for titles
  • Maximum: 40,000 characters for posts
• Title Length:
  • Ideal: 80-120 characters
  • Maximum: 300 characters
• Hashtags:
  • Not commonly used in titles, but can be used within post content

Additional Tips

1. Keep it Concise: Shorter posts often perform better as they are easier to read and engage with.
2. Use Hashtags Wisely: While hashtags can increase visibility, overusing them can make posts look cluttered and spammy.
3. Optimize for Mobile: Ensure your posts are easily readable on mobile devices as most users access social media through their phones.
4. Engage Your Audience: Ask questions, use call-to-actions, and interact with comments to foster engagement.
5. Visuals Matter: Accompany your posts with high-quality images or videos to capture attention.

By understanding the optimal post lengths and hashtag usage for each platform, you can tailor your content to maximize engagement and reach.